6 great strategies for designing a website that will actually sell your product or service.

1. Write an attention-grabbing headline
Here’s why: you have LESS than 10 seconds to get your visitors’ attention, and show them you’ve got the perfect solution to their problem. So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer.

2. Create benefit-driven sales copy that compels your visitors to buy
On the Internet, you don’t have any face-to-face interaction with your potential buyers — so your salescopy needs to do the job that a real-live salesperson would do. It has to introduce your product, explain the benefits of using it, and sell potential buyers on the value of your offer.

3. Follow established design principles
When you’re designing the look of your site, choose a simple color scheme and a couple of fonts and stick with them. Nothing looks more amateurish than a mishmash of many different fonts and colors. Also, resist the urge to add textures or use dark backgrounds.

4. Include a strong call to action
Don’t make your visitors guess what they’re supposed to do on your site. You must give them a strong call to action and tell them exactly what you want them to do!

5. Establish your credibility
Why should someone buy from you? What makes YOUR information more reliable than your competitors? You need to provide answers to these questions, so visitors feel comfortable buying from you.

6. Make it impossible for someone to say no!
By building a lot of value into your offer, you can make people feel like saying “no” would actually cost them money! You can achieve this by carefully explaining how much money — or time, or trouble — your solution will save them.