Social media optimization (SMO) is a set of methods for generating publicity through social media, online communities and community websites. Methods of SMO include adding RSS feeds, adding a "Digg This" button, blogging and incorporating third party community functionalities like Flickr photo slides and galleries or YouTube videos. Social media optimization is a form of search engine marketing. Social media optimization is in many ways connected as a technique to viral marketing where word of mouth is created not through friends ...

Organizations can drive foot traffic and increase revenue through the use of discount coupons delivered as barcodes to the customer's mobile phone. The barcode coupons are redeemed at the point of sale by simply scanning the mobile display. Mobile coupons have all of the promotional benefits of paper coupons, combined with the immediacy of the wireless channel. Coupons can be delivered to a targeted sample of your customer loyalty database, or downloaded on request from your web site, or by ...

An inbound link is a hyperlink transiting domains. Links are inbound from the perspective of the link target, and conversely, outbound from the perspective of the originator. Inbound links were originally important (prior to the emergence of search engines) as a primary means of web navigation; today their significance lies in search engine optimization (SEO). Increasingly, inbound links are being weighed against link popularity and originating context. For more help with SEO and Indound Links Vist BlinkSEO.com SHARETHIS.addEntry({ title: "What ...

Viral marketing [does not equal] word of mouth. Here's why: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten friends. And that's it. It amplifies the marketing action and then fades, usually quickly. A lousy flight on United Airlines is word of mouth. A great meal at Momofuku is word of mouth. Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ...

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6 great strategies for designing a website that will actually sell your product or service. 1. Write an attention-grabbing headline Here's why: you have LESS than 10 seconds to get your visitors' attention, and show them you've got the perfect solution to their problem. So the first thing they should see is a headline that clearly states the biggest benefit your site has to offer. 2. Create benefit-driven sales copy that compels your visitors to buy On the Internet, you don't have any face-to-face ...

Alexa is a very powerful tool used to rank web traffic. Find out how your website's traffic stacks up against all your competitors visit Alexa.com. This is one of the most accurate freely available tools to find out how well your site ranks up against millions of other sites on the Web. Alexa is continually crawling all publicly available web sites to create a series of snapshots of the Web. We use the data we collect to ...

The Dalai Lama once said that simplicity is the key to happiness in the modern world. This philosophy can be adapted into the realm of web design and digital interface design. The expressions "Keep it simple, stupid", "Kill your darlings" and "Less is more" all pinpoint the fact that simplicity is important. Simplicity lasts. Simplicity is necessary in order to properly convey any idea. A Definition of Simplicity What is simplicity? It could be defined as "the absence of unnecessary elements," or even ...

If you have a business and you have news, you need to announce it. Enter PR - public relations…or press releases…that other PR. As search engine marketing evolves towards traditional media marketing, this type of optimization will become more and more important. Understand the old methods of promotion, and it will help you to create effective strategies for new methods of promotion. Press releases get you into a good habit of writing about and announcing news. These should be archived on ...

Marketers (and all human beings) are well trained to follow the leader. The natural instinct is to figure out what's working for the competition and then try to outdo it — to be cheaper than your competitor who competes on price, or faster than the competitor who competes on speed. The problem is that once a consumer has bought someone else's story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he ...