Google Adsense, the tool for Google Publishers, has a really neat tool which gives people advice on the best locations to place Google Adwords on their own sites. The Google "Heat Map" displays areas on a sample page layout, with strong orange colours depicting the best performance areas and weaker orange colours poorer areas. Here is what Google has to say: "All other things being equal, ad placements above the fold tend to perform better than those below the fold. ...

There are 405 million mobile internet users worldwide, according to Internet research firm eMarketer, and within four years this number is expected to double. Google mobile ads allow you to target this large and growing audience while they're on the go. Customized to fit your needs - Reach Google's mobile search and content networks - Track impressions, clicks, and conversions - Target by country, language, and mobile carrier - Direct prospects to your business phone or your mobile site.SHARETHIS.addEntry({ title: "Small ...