How do you get into the top 10 search engine results so your customers can find your website? You might have heard a lot about "search engine optimization" and "ranking analysis" and "algorithms". It all sounds very complex, but it really works using 3 principles. A search engine will show your customers only resources (websites) it has on record. So make sure to submit your site to the key search engines and directories. ...

Viral marketing [does not equal] word of mouth. Here's why: Word of mouth is a decaying function. A marketer does something and a consumer tells five or ten friends. And that's it. It amplifies the marketing action and then fades, usually quickly. A lousy flight on United Airlines is word of mouth. A great meal at Momofuku is word of mouth. Viral marketing is a compounding function. A marketer does something and then a consumer tells five or ...

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