If you have a business and you have news, you need to announce it. Enter PR - public relations…or press releases…that other PR. As search engine marketing evolves towards traditional media marketing, this type of optimization will become more and more important. Understand the old methods of promotion, and it will help you to create effective strategies for new methods of promotion. Press releases get you into a good habit of writing about and announcing news. These should be archived on ...

Marketers (and all human beings) are well trained to follow the leader. The natural instinct is to figure out what's working for the competition and then try to outdo it — to be cheaper than your competitor who competes on price, or faster than the competitor who competes on speed. The problem is that once a consumer has bought someone else's story and believes that lie, persuading the consumer to switch is the same as persuading him to admit he ...

Simple rules to follow.... Simplicity in design is a reductive process (use your eraser before your pencil) Implement design tenets based upon your personas and value proposition Adhere to these tenets throughout the product lifecycle Remove everything possible (this will be controversial, expect to work outside your comfort zone) (Things to remove – text, iconography, features, unnecessary configuration, or settings, etc…) Use rapid low-fidelity prototyping Don’t confuse best-practices with simplicity from Simplicity In UXSHARETHIS.addEntry({ title: "Use your eraser before your pencil", url: "http://blinkfirst.com/use-your-eraser-before-your-pencil/" });

PageRank is one of more than 100 factors Google uses in the ranking of your website and your resulting position on their search engine. You get PageRank (PR) by having backward links from other website pages that have a higher PR than your site. The PR of your site is updated about once of month when Google updates their database of web pages. In your pursuit for a high PR keep in mind that numerous relevant keyword anchor texted backlinks will ...